Priscilla Cash Appointed Vice President for College Advancement

News Story categories: RMC Up Close
Priscilla Cash Headshot

Randolph-Macon College has named Priscilla Cash its next Vice President for College Advancement, bringing an accomplished fundraising and advancement leader to the College as it prepares for a consequential period of growth and its bicentennial in 2030.

Cash joins Randolph-Macon from Virginia Commonwealth University, where she has distinguished herself as a high-performing fundraiser and advancement leader, building donor partnerships and leading programs that have secured seven- and eight-figure gifts. As part of VCU’s $1.8 billion campaign, she has worked closely with university leadership, academic partners, and advancement colleagues in her role as Executive Director of Principal Giving. That work across the institution develops philanthropic opportunities, advances campaign priorities, and achieves ambitious fundraising goals.

“Priscilla brings the combination of strategic thinking, relationship building, and fundraising expertise that Randolph-Macon needs at this important moment in our history,” said Randolph-Macon President Michael E. Hill. “Just as importantly, she understands that the best advancement work begins with a deep belief in the mission of the institution and meaningful relationships with the people who care about it. I am excited for her to bring that approach to Randolph-Macon as we think ambitiously about our future and the opportunities ahead.”

Cash’s path to higher education advancement followed successful careers in healthcare fundraising and sales. A registered nurse, she ultimately found her professional calling in higher education, where she has been able to pair her experience in building relationships and securing philanthropic support with a belief in the transformative power of education.

That connection is also personal. Cash’s young adult children have attended liberal arts institutions, giving her a firsthand appreciation for the distinctive experiences and relationships that define a liberal arts education.

“I am excited to join Randolph-Macon College and its Advancement team at such an important moment in the College’s history,” Cash said. “There is tremendous opportunity ahead, and I look forward to working alongside Dr. Hill and colleagues across the College to build on Randolph-Macon’s rich traditions while helping to shape its future.”

Having lived in the greater Richmond region for more than a decade, Cash also comes to the role with an existing appreciation for Randolph-Macon and the loyalty of its alumni.

“I have had the good fortune to get to know many proud Randolph-Macon alumni, and their enthusiasm for the College speaks volumes about the experience they had here and the relationships they continue to have with RMC,” Cash said. “I am eager to strengthen those connections and create opportunities for alumni, parents, friends, and others who believe in Randolph-Macon to play a meaningful role in its future.”

Cash will officially join Randolph-Macon in October. Among her early priorities will be building partnerships across campus, assessing the College’s advancement operations, and working with Hill, the President’s Cabinet, the Board of Trustees, and the Advancement team to align philanthropic strategy with Randolph-Macon’s highest priorities.

Her arrival comes as the College looks toward its 200th anniversary in 2030 and considers how philanthropy can support its ambitions for the decades ahead. Cash is particularly energized by the opportunity to deepen Randolph-Macon’s connections throughout the Richmond region and to work with the Advancement team to build a collaborative, disciplined fundraising program positioned to support the College’s future.

“Randolph-Macon has an extraordinary foundation in the people who believe deeply in this College and its mission,” Cash said. “It is a privilege to join that community, and I am excited to help translate that sense of connection into opportunities that will benefit Randolph-Macon and its students for generations to come.”