Randolph-Macon is pleased to share its newly redesigned website, which launched on rmc.edu on September 14. The redesigned website features streamlined content and new navigation to help visitors learn more about Randolph-Macon and its commitment to hands-on learning and student success.
Returning visitors will experience a largely new site structure with traditional content categories as well as content organized by user groups: Current Students, Faculty and Staff, Alumni, and Parents and Families. The site is especially focused on helping new visitors find their way, with features like:
- An inviting Areas of Study page that lets users explore the College’s 55+ academic pathways with a wide range of search terms
- A new calendar that visitors can filter based on their interests and view in a variety of formats
The site features the College’s new branding and is a critical piece of the overall branding project, which aims to tell Randolph-Macon’s story under the theme “Up Close, Future Ready.” Stories from students and alumni are prominently displayed in every section of the website, through videos, social media integration, and articles from the News section of the website. They help web visitors to see the personalized pathways that students take to their futures and the impact of faculty and staff on their educational experience.
Built from the ground up on a new platform, the website was designed to be mobile-first and fully meet WCAG accessibility standards for an inclusive website experience. The work of content strategy and redesign, led by Vice President for Marketing and Communications Beth Campbell and Senior Director of Digital Strategy Brent Hoard, began more than 18 months ago in partnership with North Charles Street Design Organization. It included extensive discovery research as well as user-testing among prospective students and parents.
The site was implemented by Digital Wave Technologies, with significant support from the Marketing and Communications team. The fresh design features an expanded color palette, typography, patterns and features that are part of the new brand identity.