Marketing is where research analytics and creative thinking come together to make a direct impact on the bottom line. All Randolph-Macon business majors select a track to focus their studies, and a concentration in marketing prepares you for interesting careers in product management, market research, marketing analytics and marketing strategy, or graduate study. In class and through internships, you’ll gain relevant and practical knowledge of branding, advertising, and social media marketing – important tools that can be applied to almost any field and industry.
Principles of Marketing
Study the structure and functions of marketing systems. Analyze marketing techniques and problems, and ways to determine solutions.
Learn about the important role of marketing research as part of the marketing decision-making process. Study how designing, gathering, analyzing, and reporting information, may be used to solve a specific marketing management problem.
Study marketing from a managerial perspective by exploring marketing problems using qualitative and quantitative analysis, integrative marketing, decision-making, and strategy formulation.