President Robert R. Lindgren unveils the logo as Buzz looks on.
On June 26, 2014 Randolph-Macon College President Robert R. Lindgren unveiled a
new logo and tagline as part of the college’s new brand. The celebration took place
on the Frank E. Brown Fountain Plaza, during an ice cream social for the R-MC community.
Lindgren was joined by the college’s mascot, Buzz, to share this new institutional
symbol and a new tagline, Building Extraordinary Futures,
with students, faculty and staff on campus for the summer, and incoming students
and their parents attending freshmen orientation.
“As you know, the cupola that adorns the top of our beautiful new Brock Commons
and many other buildings has become a prominent, architectural feature on campus,”
said Lindgren. “This highly visible and recognizable iconic image provides us with
an opportunity to represent and reinforce this same symbol graphically on our visual
materials and our new web site, which will launch this fall.”
The new logo replaces the college’s previous institutional logo, developed in 2001.
The college seal will still be reserved as a formal signature for the college and
the athletic Yellow Jacket logo will remain the same.
The new logo depicts an exact line drawing of the cupola that sits atop of the college’s
new student center, Brock Commons. Cupolas also grace other facilities on campus,
including freshmen residence facility Andrews Hall, the press box for the new football/lacrosse
field, the press box for the college’s new baseball field, Hugh Stephens Field at
Estes Park, and the new senior residence facility, Birdsong Hall, scheduled to open
in summer 2014. Other versions of a cupola crest the college’s Old Chapel, located
on R-MC’s historic campus, and St. Ann’s Performing Arts Building.
Selection of the final design followed more than five months of development, review
and open sessions and discussions with the R-MC community.
“An institutional logo needs to work for a variety of uses,” said Anne Marie Lauranzon,
director of marketing and communications. “It has to be legible when reproduced
at any size, when used in black and white or reversed out, and with materials ranging
from stationary and signage to promotional items—and, of course, the college’s new
web site. It’s been an informative process and we sincerely appreciate the enthusiastic
participation from our community.”
Lindgren also unveiled a new tagline, Building Extraordinary Futures.
“Randolph-Macon prides itself on preparing our students for extraordinary
success after they leave here,” said Lindgren. “In fact, we begin that preparation
and thinking about your future the moment you step foot on campus,” he told the
crowd. “The feedback we received, mostly from students, helped to confirm our new
This new phrase supports and aligns with the college’s strategic goal of preparing
students for post-graduate success. The Randolph-Macon EDGE,
a four-year career preparation program, provides them with professional skills,
internship opportunities and a connection to a global alumni network. Combined with
an extraordinary liberal arts education and dedicated faculty, The EDGE
gives graduates a competitive advantage when applying for jobs or graduate school.
The logo and tagline are meant to work together as part of R-MC’s new brand campaign,
designed to reflect the physical transformation on campus as well as the college’s
strategic focus on successful outcomes. Development of new signage, stationary,
flags and other materials is currently underway and will continue throughout the
summer as part of the college’s rollout plan for these new visual branding materials.
“We look forward to future opportunities to celebrate this new campaign with the
R-MC community when they return for the fall semester,” said Lauranzon.